Marketing Technologies & Intelligence

Too many disconnected systems waste time and make it difficult to truly understand your customers. By connecting data, tools, and processes, we build a scalable digital foundation. We also ensure your team knows how to use it and that the technology actually contributes to better marketing.

Get in touch

From technology to impact

You have invested in CRM, marketing automation, data, and other technologies. You now have the foundation in place to make marketing smarter, more personal, and more measurable. The challenge lies in connecting those components and translating data into concrete actions. By bringing technology, data, and marketing together, you get more out of your existing systems and contribute to your organizational goals through targeted campaigns and customer journeys.

Use technology as a means to create impact

The right technology starts with what you want to achieve for your customers and your organization. By taking customer needs and organizational goals as a starting point, you can identify the right technology and strategy to add value. This prevents investments without returns and allows you to deploy technology in a targeted way to reach your goals.

What we do for you

The solution isn't always found in new technical tools. Sometimes existing technology needs to be configured more effectively, and sometimes systems need to be better integrated. But it starts with the question of which insights and capabilities are required to achieve your marketing goals. We examine what is needed to support your marketing objectives with technology.

Strategy & foundation

Gain insight into where data can enhance commercial value, customer engagement, and other organizational objectives.

Defining use cases and priorities
Sharpening KPIs and measurement goals
Defining roles and responsibilities

Tooling & integrations

Optimize your marketing ecosystem by better connecting systems and data.

Tool selection and implementation
Connecting systems and making data insightful
Building a central customer view

Email & automation

Automate recurring communication based on behavior, interests, and the stage a person is in.

Nurture, onboarding, and reactivation campaigns
Templates and clear content guidelines
An omnichannel approach where channels and touchpoints align

Tracking, tagging & privacy

See which campaigns and channels contribute to results and where opportunities for improvement lie.

Consistent and privacy-friendly tracking
Google Tag Manager and server-side tagging
Measuring conversions across different advertising channels

Websites, lead generation & CRO

Get more out of your visitors by designing pages, forms, and customer journeys that drive more leads and conversions.

Developing and optimizing websites and landing pages
Improve lead flows and forms
Increase conversions with testing and optimization

Personalization & activation

Use customer data to tailor communication to the stage of the customer journey, the channel, and the needs of your target audience.

Define target audiences and customer segments
Activate personal content and offers via website, email, and advertising
Testing what works and continuous optimization

How we work together on your Marketing Technology

01

Strategy and advice

You come to us with a challenge or a concrete goal. We map out where you currently stand and what you want to achieve. We then determine what is needed to get there and advise you on the technology, systems, and solutions that fit your needs.
02

Implementation

Once we have arrived at the right solution together, we ensure it actually works. We implement systems, set up processes, and make sure different applications and data sources work together seamlessly.
03

Execution

The value of marketing technology ultimately lies in what you do with it. That’s why we stay involved even after implementation. Our specialists work alongside your team where needed, transfer knowledge, and provide on-site support for applying and further developing the technology if desired.

Ensure technology contributes to your goals

You can keep investing in new systems, collecting more data, and adding more and more tools. But if your technology doesn't work well with your marketing, it just becomes more expensive and complicated.

There is a better way. Systems that share data, automated processes, insights that help you make better marketing decisions, and data that allows you to create more personal and relevant marketing campaigns.

Curious about where your organization is missing opportunities? Leave your details and tell us briefly about the challenges you're facing. We’ll then schedule a no-obligation introductory meeting, either online or at our office. Over a cup of coffee, we’ll discuss where the opportunities lie and how you can get more out of your marketing technology.