A hybrid omni-channel approach to guide people with a disability from at home workouts to joining a local club.
How do you lower the barrier to join a local sports club for people with a disability?
With Uniek Sporten Thuis as a starting point, a workout platform specifically for people with disabilities, we guide participants throughout their entire journey. From the very first wheelchair handball, sitting volleyball or intellectual disability korfball workout at home, to finding and joining a local team.
We designed this journey with smart, data-driven email flows. If you finish a wheelchair handball workout successfully, you will receive a personalised flow from your handball coach. Step by step, your coach will guide you towards finding a local club:
Based on first-party data, we gradually build complete sports profiles for every individual. Data is collected through email interactions and web-based interactions that are captured through Blueconic. The characteristics captured include:
This approach makes personal guidance easier while reducing workload for support teams. Every athlete feels supported based on their own unique intersts and conversions help predict the next best step.
Personalisation goes beyond preferences, it is about making people feel welcome, capable, and empowered. With fully automated communication flows, every athlete experiences that sense of personal guidance and data helps predict the next best step. With fully automated, digitally accessible flows (B1 language, clear UX, strong contrast), everyone can participate.
For each sport
With dynamic content
To build sports profiles
Connecting channels
For real-time interaction
For Uniek Sporten, it is crucial to inspire and activate as many people with a disability as possible to start playing sports. Data plays a central role in this: it enables us to make communication personal, relevant, and effective. Since part of our target group has an intellectual disability, having a clear UX is even more important. Simple is the hardest, but for us, it’s essential.
With Techonomy, we have a partner who helps make this possible. Their expertise in marketing tagging, data, and email automations allows us to better understand athletes, engage them more actively, and support them sustainably. Thanks to their speed and flexibility, we can fully focus on our mission: making sports accessible to everyone.
Allround Marketeer Uniek Sporten
Want to know more about this case, smart data-driven personalisation or email marketing automation?
Do not hesitate to contact Esmee Hermsen or Daan Luttik.
Digital Marketeer
esmeehermsen@techonomy.nl
+31 (0) 6 20888265
CTO
daanluttik@techonomy.nl
+31 (0) 6 83906039
