The magical words in contemporary marketing are “personalization” and “relevance”. The success of campaigns - the conversion rate - is determined by the value that an individual experiences when he or she receives an item or service. Techonomy helps organizations find that unique magic in the contact with their customers.
It is no longer a secret that the mobile phone has changed consumer behavior.
Consumers can take action based on a need or simple curiosity at any time they wish. Depending on the time, location or objective (orienting, getting information, buying) the consumer chooses the channel that fits him or her best at the moment. The goal of an omnichannel approach is to provide a great customer experience across all channels at the same time.
The availability and measurability of consumer behavior enables the marketeer to outline the entire customer journey.
Marketing automation allows us to lead consumers in large numbers through a predesigned journey. At Techonomy, we help our Clients throughout the complete design, layout and marketing & sales automation processes.
Customers want empathetic assistance in making their choices.
The better the help, the more a customer will be guided by tips and advice to look further into an online environment. For example, in an e-commerce environment, it is highly relevant to recommend similar products. And that applies to promoting the right content in a media environment, to improve visitor retention. These intelligent recommendations - which we will also encounter ever more often through chat bots - lead to higher loyalty among visitors to a site or users of an app.
The most important phase in the customer journey is the moment when he or she must be convinced to proceed to conversion.
After all, conversions determine the financial results. The KPIs for success are determined prior to starting a campaign. Advanced marketing software is used to test which expressions have the greatest impact. Finally, important psychological elements are added to the campaign, to tempt the visitor.