There are more than 8,000 marketing software solutions available on the market today. From data platforms to campaign applications, and marketing automation tools to e-commerce solutions. Opting for the right technology is crucial. Techonomy knows the choices and guides its customers through them.
A marketing technology stack can vary from a set of simple marketing tools to a wide and varied range of marketing software solutions.
These solutions can be applied in every area within an organization. Consider matters such as social media management, e-mail marketing, e-commerce, customer service, etc. The solutions Techonomy selects are scalable and user-friendly technologies that allow your staff to get started quickly.
The power of marketing technology lies in the ecosystem as a whole.
In this way, an organization is able to communicate the right message to all its customers at the right time and through the most appropriate channel. That is why the links between applications and systems (e.g. API) are crucial. Additionally, certain matters can be prearranged, eliminating the need to take a separate action every time. Designing the right flows makes the output from marketing investments more successful.
Which points require more insight? How do we build up the required information? What is the logical next step for the customer?
This is an intelligent game of using the right data and applying it in campaigns for the right target group. Continuous attention to customer journey management contributes to a higher conversion rate in marketing campaigns.
Artificial Intelligence is the latest addition to the marketing technology landscape.
It gives a new impetus to integration between marketing software and the field of data science. AI opens up new cognitive insights. For example, we can learn about what people find important unconsciously or what they intend to do. AI-driven marketing is a specialist field, which offers many new opportunities for organizations looking for the 'next level of marketing'.