Working with data has become a decisive factor for organizations’ success in marketing. Those with the right data are able to make better choices. Techonomy ensures that the organization itself can build up valuable data.
Collecting data through different systems is a challenge for many organizations.
You can build up a lot of value by operating from a central data platform. In the case of organizations with complex data streams, this can be a very advanced solution. But there are also simpler data hubs available for medium and small organizations. We work closely with our clients to determine the best solution for collecting the data, and then make it actionable.
Building profile data is one of the biggest marketing opportunities in our time.
Collecting real-time data about customers and interested parties enables an organization to respond better to a target group’s interests and preferences. Building up profiles allows us to see clearly which unique market segments exist and what their scale is. This enables the organization to develop targeted campaigns, promotions and offers based on unique customer profiles.
Combining all the data and KPIs in an online dashboard gives the organization a total overview of digital performance.
Combining all the data and KPIs in an online dashboard gives the organization a total overview of digital performance. Using smart tools offers an organization direct insight into the marketing and sales funnels. These insights are offered in an accessible manner in the dashboard, allowing management to follow them up immediately. The reports from the online dashboards are easy to share within the organization and they can be automated.
Respecting privacy rules and proper customer data management are important for every organization.
Registration and clarification of individual consents from customers (consent) is mandatory since imposition of GDPR/AVG. However, this is not only an obligation; it is also an important quality improvement for the level of trust between customers and organizations. That is why we see GDPR as an opportunity for organizations to stand out from the crowd.