Consumers are experience-driven in 2019. Those who can offer the best experience and commitment take the best position when it comes to gaining and retaining consumer attention. A real connection with the consumer is achieved by offering unique and attractive content.
The advent of interactive and impactful videos has given content marketing another dimension.
One-to-one video marketing is one of the most effective ways to strengthen the relationship with a consumer and that in turn helps increase conversion rates in campaigns. Videos currently represent 74% of online traffic, making video the most used online communication tool.
In the digital world, stories and experiences form the bond with customers.
Customers do not simply want to look or read passively. They want to participate, be active, be intrigued by something or have a unique experience. They literally want to be able to contribute something themselves and then share it again. All the different digital channels offer us opportunities to involve customers in a cool and playful way. Good content guarantees a lasting relationship with customers and fans.
Time is precious, even for customers and fans. It is no longer self-evident that everyone is only interested in what you as an organization have to say.
The ordinary is simply not enough anymore, marketing activations that really make the difference call for creativity and originality. That is why remarkable, unique, strange, outstanding, unusual, fierce, striking, amazing and even peculiar are exactly the key words we need behind an activation.